Insights

Convert those cold contacts into your connection list on LinkedIn with few easy steps

LinkedIn is one of the best platforms for professional networking and growing your business as it is user friendly and moreover the potential contacts are just a click away. However, most of us find it difficult to add the cold contacts to the list. Remember the last time you had sent a connection request to someone and they haven’t responded to it yet? Well, the question remains how to convert the cold contacts? You don’t have to worry, we have a list of ideas that can possibly help you with this.

Did you update your profile?

The very first step is to have your profile updated with a relevant bio describing your expertise and your experience. You can always add the skillset to your profile to let others know what your plus points are. The headline on your LinkedIn profile should be very specific because that’s what people look at the first when they visit your profile. Profile picture plays an important role because it conveys a message that the user is legit, it is basically the first impression.

A personalized note is the key to your problem!

When you send a connection request to someone on LinkedIn, you get an option of adding a note with the request, skipping that isn’t really a good option. You can make the best out of the note as that note is a potential pitch to whoever you are approaching. Make sure you prepare a personalized note which means it should include the first name of the person you are connecting to. Well, there are many techniques for writing the personalized note, let’s have a detailed look at them:

Keeping it simple

Well, this is our first pitch, try to first crack the conversation loop which means don’t shoot up an entire guide to your product in the first conversation. Keep it simple and engaging, remember your target is to first add the connection. Here is an example:

Hi [Name of the person]

Good morning/afternoon/evening!

[Your full name] from [Company name] would like to connect with you for [purpose].

Looking forward to having a detailed discussion regarding the same.

Regards

[Your name]

Appreciate them first

While pitching into someone you can always appreciate them for their latest achievement or the pdf/video/post they have shared lately. This gets the person interested in having a conversation with you and it is highly possible that they will respond to your connection request.

Hi [Name of the person]

Good morning/afternoon/evening!

I really liked your latest post on the [Topic] and the part where you mentioned about the future scope was very interesting, this will surely help many.

To introduce myself, I am working as [Profile] from [Company name] would like to connect with you for [purpose].

Looking forward to having a detailed discussion regarding the same.

Regards

[Your name]

Talk about their experience and background

You can always start the conversation by referring to their experience that interests you and how it can be helpful to you. This will give a clear idea of what exactly you are looking for and the person would be interested because they might think that you know them.

Hi [Name of the person]

Good morning/afternoon/evening!

Your experience in [field/subject] interests me as I am working on [Project Name] [describe the project in a few words].

I would like to connect with you for [purpose].

Looking forward to having a detailed discussion regarding the same.

Regards

[Your name]

Keep on posting relevant content

The person receiving your connection request might go through your recent activities so it’s important to stay active on the page. It is advisable to keep on posting, the content should be relevant to your field of interest. This will keep them engaged and might convert them into your connections. You can also share some news content from legitimate sources and add your views to make it look more personalized. You can use good hashtags that along with the content and make more sense to the user. This will also help in expanding your reach in the particular field you are targeting.

Watch this space for such interesting insights!

We'd love to hear from you!